In qualitative research, what is often the primary source of data?

In qualitative research, the primary source of data typically comes from interviews and conversations. This method allows researchers to gather in-depth insights into participants' thoughts, feelings, experiences, and perspectives. Through interviews, researchers can explore complex social phenomena and understand the meanings individuals attach to their experiences. Conversations create an interactive environment where researchers can probe deeper into responses, uncover nuances, and capture the context of social interactions.

Qualitative research prioritizes the richness and depth of data over the breadth that quantitative methods offer, making interviews and conversations essential for exploring subjective experiences and interpretations. This approach is especially valuable in sociology, where understanding human behavior and social dynamics often requires deep engagement with individuals and groups.