What is the primary focus of qualitative research in sociology?

The primary focus of qualitative research in sociology is on exploring and understanding the underlying meanings and motivations of individuals. This approach aims to gather in-depth insights into people's thoughts, feelings, and experiences, allowing researchers to comprehend the complexities of social phenomena from the perspective of the participants. By engaging with individuals through interviews, focus groups, or observational methods, qualitative research provides rich, narrative data that illuminates the subjective aspects of social life.

Qualitative research differs from quantitative methods, which often prioritize measurable and statistical data. While other methods may analyze social trends or structures in a comparative manner, qualitative research centers on the interpretation of social contexts and individual stories, offering a more nuanced and detailed understanding of human behavior and social interactions.